There has been quite a bit of press coverage of this, for example - The Times, The Herald, the BBC, and of course the Sun. There was also a press release from the SNP. Here's a screenshot showing the location of the most deprived area in Scotland according to the SIMD2009 (click the image to see it full size).

By the way, the link between deprivation and football stadia is not unique to Glasgow or Scotland. North Liverpool and Anfield on the English IMD2004 and IMD2007 is another good example, as is the Millennium Stadium and the Welsh IMD2005. I will have to do another post on this topic...